WELCOME
You've come to the right place
I am a seasoned marketer with a pulse on culture and marketing technology.
I help businesses reach their objectives by translating data and extracting insights from pop culture. For over 15 years, I have led digital strategy, content planning and research for Fortune 100 brands. Tenaciously, I use data and primary research to help optimize or develop new solutions for tangible results.
discovery
Actionable Discovery - collaboration and interviews with business leaders to define success and establish S.M.A.R.T. goals.
Leading Research - primary and secondary to uncover the most relevant information regarding your business, competitors and audience.
Data Analysis - extensive experience in social, CRM, Google analytics as well as data aggregator services. Translate data to insights that help optimize campaigns and user experience.
ACTIONABLE STRATEGY
Persona Development - I leverage your research, digital data, and secondary tools to humanize your target audiences.
Empathy Mapping - taking your target audience research a step further by focusing on motivations and thoughts.
Consumer Decision Journey - outlining the multiple touch points where consumers are open to brand influence.
Content Strategy - leveraging your business goals, and your target audience insights to develop content plans that will move your audience down the purchase funnel.
Media Collaborator - partnering with media professionals to architect a successful channel strategy.
cross-cultural and latinx strategy
The top 100 populated cities in the U.S. are minority, majority populations. Opening a window to learn how different cultures influence and blend into one another.
Cross-Cultural leader - working domestically and internationally to help businesses make their brand relevant to new audiences in the U.S.
Latinx Insights - deep pulse in the Latinx 57.5 million ever-evolving population.
